ZARYA
Zarya is a premium jewelry brand that caters to affluent individuals who value luxury and elegance. The brand's high-quality products are designed to reflect the sophistication and refinement of its target audience. To accurately reflect the brand's luxury appeal and quality, Zarya is embarking on a brand identity design project. The objective of this project was to create a unique and memorable brand identity that accurately reflects the brand's values and resonates with its target audience.
Client
Zarya Jewellery
Year
2022
Category
Jewellery & Fashion
Type of Work
Research
Branding
The brand identity design project for Zarya will involve a deep understanding of the brand's business, mission, values, target audience, and competitors. This information will be used to develop a clear brand positioning statement that defines the brand's unique value proposition and messaging strategy.
The visual identity of the brand is a critical component of the project. It includes designing a distinctive logo, selecting a color palette, typography, and imagery that reflect the brand's luxury appeal and high-quality products.
To ensure consistency and reinforce the brand's luxury appeal, a comprehensive set of brand guidelines will be created. These guidelines will define how the brand should be presented across all touchpoints, including the website, social media, packaging, and advertising.